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Twitter Discovers Targeting; Canadians Subjected to It | Google Shows Marketers Its Campaign Performance Predictions

Social:

  • Twitter's virtually non-existent targeting options for mobile advertising were greatly expanded by the addition of … wait for it … device type targeting. Take that, critics of the $24 billion valuation.
  • In related news, Twitter is starting up ads in Canada, home of one of the highest ad blocker per capita populations. If it plays in Canada, it should do as well elsewhere.

Search:

  • Google is revealing its own estimates for likely conversion values, previously used in certain forms of media buying, where marketers would allow Google to set pricing within certain ranges based on its own performance predictions. Now, those figures are available for marketers to use for their own optimization.

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