The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Twitter Campaign Aims to Make One Follower Famous for a Day

Twitter is gearing up to make followers extremely famous for a day in a campaign it is calling "Twitter Fame." Participants need to connect their Twitter accounts to the site to be entered to win. Twitter’s goal is to have as many participants as Lady Gaga has followers—22 million to be exact. Fame is picking a winner each day at noon (EST).

At that point, every Twitter account playing Fame will automatically follow the winner, Mediabistro's All Twitter explains.

Fame is far, far away from its goal of 22 million participants however. There are only 3,460 followers registered to play at the moment. Still, it is a matter of perspective: the current winner had 1,024 followers when he won. Today he has 4,220 following him.

500 Million Users

The number of followers participating in the contest is bound to gain traction—and possibly reach the exalted goal of having as many followers as Lady Gaga. Last month Twitter hit an important benchmark, reaching 500 million registered users.

Some Tips on Gaining Interest

Winners of the contest, however, might want to keep in mind the findings of research released in January 2012 by Carnegie Mellon University (CMU), which looked at data gleaned from December 2010 to January 2011. Twitter users rated only 36% of the tweets they received as worth reading, while they expressed ambivalence about 39% and said 25% were not worth reading.

"Question to followers" tweets were the least disliked of the various categories studied, with an 18% probability of being rated not worth reading. By contrast, "me now" tweets regarding current mood or activity were among the most disliked, with just a 22% chance of being rated worth reading.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research