The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

TV's Two Hours a Day Infringed by Internet's Three Hours a Day

The Stanford Institute for the Quantitative Study of Society found that internet users average about three hours a day working with the network, about 50 percent more time than the average television viewer watches TV, according to the New York Times. Where did those three hours come from? Partly from face time with friends, co-workers and family, and partly from cutting down activities like watching TV and sleeping. Internet users already watch about 20 minutes less TV than the average viewer. It turns out that about half of that amount of time is directly due to them being on the Internet rather than in front of the tube.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research