iMedia: TV Is Not Dead Yet
An anecdotal study done by the Online Publishers Association (OPA), including videotaping of media usage habits of young adults, showed that TV and Internet are often mixed together. When asked the "desert island" question, of which two media they couldn't do without, almost all respondents named the web and television. Radio was also liked, but mostly for the fact that it could be used in the car, where the others aren't available. Print seems to have been forgotten completely, relegated to media heaven, along with letter writing, pamphleteering and sandwich boards.
