eMarketer: Internet Influences TV Time

BURST! research surveyed nearly 5,000 US internet users in January 2003 and found that 26.6% say they are currently watching less television than they did one year ago. In fact, 40% say they spend more time in a typical week online than they do watching TV. BURST! notes that 43.0% of people between the ages of 25 and 44 say they use more internet than TV, whereas over 39% of those under the age of 18 say they watch more TV than go online.