The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

TV Jargon and Affecting Convergence

See where TV and computers are?

Jupiter Blog: Michael Gartenberg talks about "PCs and TVs in the "

Gartenberg's got some interesting comments about convergence on his weblog:

One of the reasons that consumers are not converging on this stuff is that it's just too hard. I used to think the PC industry was the most buzzword and jargon filled industry. The truth is the PC industry is a minor leaguer compared to consumer electronics. Poor consumer walks into the storeÖ "HDTV, 480p, 1080i, progressive or interlaced with that HDTV?".

The accompanying chart from JupiterResearch shows where people have TVs and computers being used in the same rooms of the house as each other.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research