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TV Is Still the Best Way to Reach Kids

Media Post: TV Still Tops Among Kids

In brief summary this MultiMedia Mentor Junior study shows that TV still rules amongst kids, but that girls are showing an increased interest in other medium, particularly magazines and the internet.

Interestingly, girls are also more likely to use multiple mediums at a type, particiularly the internet at the same time as TV.

Related Topics

research & stats
multi-channel marketing
ad buying & planning
media convergence
gen Y

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