TV Guide and NBC Olympics have signed an integrated programming and marketing agreement across multiple platforms, including TV Guide Channel, TV Guide Interactive, and TV Guide Magazine, to support NBC's coverage of this month's Olympic Winter Games, reports MediaBuyerPlanner. TV Guide Channel's Watch This!…The Olympics will incorporate tune-in information for all of NBC's Olympic coverage into its daily segments.
TV Guide Channel will feature a dedicated Olympic Winter Games area in its scrolling program listings. Also, throughout the Olympics, TV Guide Channel's on-screen program listings will have a U.S.A. Medal Count.
TV Guide Interactive will feature a NBC Olympics icon, which viewers may click on for quick for program listings.
For three weeks beginning with the February 6th issue, TV Guide magazine will feature coverage of the Olympics including an NBC Olympics TV listings guide. NBC will promote TV Guide Channel throughout its coverage of the Olympic Winter Games.
