TV Guide editor-in-chief Ian Birch announced las week that the magazine would launch, in the May 1 issue, a new weekly column called "Downloads" that features information about the best television shows available for download or online viewing each week, reports MediaBuyerPlanner. The new column will also provide guidance and "tune-in" information for viewers who want to be able to know where on the web they can find certain programs, both new and vintage.

"The digital age has sparked a 'time shift/place shift' phenomenon in television program viewing choices," said Birch.

"Today, we all have the ability to watch many of our favorite programs on our video iPods, or our personal computers. Since television programs are increasingly available and delivered to viewers in many different ways, we wanted to take the lead in providing our readers - all enthusiastic television viewers - the information they need to maximize their viewing experience, wherever that experience may take place."