MediaPost: TVB Study: Television Tops in Advertiser Perception
The Television Bureau of Advertising asked audiences which media they thought best for advertising perceptions, finding to its great pleasure that TV is the best medium for pretty much everything - even things like breaking news, which third party studies have previously shown to be tipped to online media.
Taking a direct approach to the growing online media share, Susan Cuccinello, senior vice president of research for TVB, said that "Internet advertising is not being seen as a viable way to influence people."
