A new report shows visitors increasingly turn to local TV station sites for news and information, reports MediaPost.

The report comes from Editor & Publisher/MediaWeek and the findings were disclosed at their recent Interactive Media Conference. It looked at visitor traffic to more than 600 local newspaper and TV station sites in 85 markets.

WRAL.com, the site for Raleigh-Durham's WRAL-TV, was the top local TV site, with about 474,100 monthly visitors and a reach of 45.8 percent of adults.