Turner Broadcasting has lowered its subscription rates for users of GameTap - an online repository of old videogames that Turner debuted in October - and has launched GameTap TV - five original channels consisting of over 250 on-demand video clips targeting gamers, MediaWeek reports (via MediaBuyerPlanner). GameTap has been streaming short video clips during the time it takes games to load, and has offered limited video content through a Mediaplex channel.

GameTap TV will now replace Mediaplex with its new channels - which are currently not ad-supported. The channels include a GameTap Originals channel - a gamers' reality show - and an animation channel that will debut this spring with original content from the producers of Cartoon Networks' Home Movies.

GameTap TV will also include a channel that features trailers for upcoming videogames and a music channel.