AdWeek: AOL Taps Martin for Fall Branding Push

AOL's agency churning continued with the hiring of The Martin Agency, and IPG property, not to replace Wieden & Kennedy as brand creative (that firm resigned those duties three weeks ago), but instead to handle some print work. Last year AOL spent less than two percent of its budget on print. An AOL exec told AdWeek that the Martin relationship did not affect its relationship with BBDO, which is creating AOL's cross-media campaign.