Welcome to MarketingVox's latest column - Toolset Watch, which we will be running on Tuesdays to cover new and updated product launches and other items of interest, such as online tutorials. If you have a news item to submit, please send it to erika.
HubSpot is adding email marketing to its suite of inbound marketing software.
Campaigner has launched an affiliate sales program that it likens to MyFax's. It allows an affiliate to earn an initial payment of $2 for each referral and then a second payment of $50 if it becomes a regular customer.
SK&A has released a free web resource called the Email Performance Archive (EPA), which tracks healthcare email-marketing campaign results on a quarterly basis for clients. The archive will rank top campaign types by percent of emails sent, open rates and click-through rates. Physician specialties will be ranked by volume of emails received and open rates.
On Thursday, May 20 at 1:00 p.m. ET, Siteworx will host a live Web event, "Fundamentals of Organic Search Engine Optimization."
Return Path is partnering with 8Seconds to provide multivariate testing for email marketers.
Marchex has launched Marchex Pay-For-Call Exchange, a performance-based call advertising product that connects advertisers to customers through phone calls driven from online, mobile and offline marketing channels. It was initially introduced to select customers in last year. .