Welcome to MarketingVox’s inaugural issue of Toolset Watch, which we will be running on Tuesdays. Look for the latest on new product launches, features updates to existing ones, and online tutorials. If you have a news item to submit please send it to erika.

Google has unveiled its analytics application gallery - apps that extend the functionality of its free web analytics package. Featured apps include site segmentation and optimization tools such as BTBuckets, data visualiser Analytics Visualisations and reporting software such as Bam Analytics Pro, according to Research-Live.com.

For another view of the changes, here is a video recap of some of the changes. (via Justin Cutroni's blog).

Thomson Reuters is rolling out an an on-demand, customizable online web video service that's mainly for its paying subscribers, according to PaidContent.Called Reuters Insider, it has been under development for two years and makes its debut this week. Specially produced video programming by Reuters, as well as content from its partners will be offered.

Unica has introduced solution packs for its online marketing application. These include Social Media Analytics for Unica NetInsight and Web Personalization and Social Sharing. Each comes with integration templates, sample code, and documentation for various social media channels including Facebook, Twitter, viral email, and blogs.