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Trulia Launches Self-Serve Ad, Listings Platform


Real estate site Trulia has launched Trulia Pro, where property agents can create and promote online listings with ease.

Property promotion options include search or display advertising. Ads can be targeted against keywords or zip-code searches. "Standard" units bring clickers to a Trulia profile page; "Spotlight Ads" feature an agent's picture and a link to their website.

Realtors can also manage budgets from the dashboard. Trulia expects the offering will make it easier for real estate agents, which traditionally depend on outdoor advertising or direct marketing, to explore online ad options.

A recent survey found real estate agents with five or more years of experience spend more money promoting listings than less experienced ones do.

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