MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

Troy Trailer Promoted via Yahoo U.K.

Revolution: New Brad Pitt film Troy promoted through Yahoo! deal

troy.jpg
Here it comes

Yahoo's British division is promoting the new Troy movie, becoming the first U.K. site to use a full-length cinema trailer as online creative. PHDiQ planned and bought the campaign for the Warner Brothers studio. Reviewers generally agreed that the remake of Homer's epic poem hews reasonably close to the original plot. Many think it will likely become a top summer movie because of its combination of large-scale battle scenes and frequent use of Brad Pitt's posterior, clad only in light leather armor.

Related Topics

campaigns & creatives of note
broadband
entertainment
agencies & ad departments

Search

sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS