The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

TripAdvisor Review Down to Two Agencies

AdWeek [link not yet available] reports that travel site TripAdvisor narrowed down its maiden agency pitch to two finalists: Mullen and Connelly Partners. The pitch consultancy Pile and Company helped nix former contenders Kirshenbaum Bond & Partners and Hill Holliday. The account will reportedly spend between $5 million and $10 million in 2005. Mullen already works with other divisions of TripAdvisor's parent company IAC/InterActiveCorp, such as Match.com and LendingTree. In the modern era of consultant-run pitches, two finalists will frequently be singled out in an effort to get them to bid against one another to win the business with fee concessions.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research