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Tremor Media Wins Investment Capital from EFF, Poaches TACODA Exec


Video ad network Tremor Media has received an unspecified investment from the European Founders Fund (EFF).

The EFF finances startups and mature firms in the online and mobile sectors. It previously funded LinkedIn and Facebook.

EFF founder Alexander Samwer expressed confidence that "Tremor Media will quickly be the dominant video advertising network" in the US and Europe. This year, Tremor hopes to expand beyond the United States.

Investment from the EFF adds to the $20 million Tremor raised in the past two years, $11 million of which was raised in January.

In preparation for its global expansion, Tremor named Mark Pinney its first global CFO. Pinney co-founded Real Media and is a former TACODA executive.

According to The Washington Post, Pinney's departure was part of a "mass exodus of TACODA executives" that occurred in the past couple of months.

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