MediaPost: Travelocity Picks IBS' TV at Work

Travelocity has moved 30% of its offline budget online. One program they have seen great success with is IBS, a network of television station web site across the nation. Taking advantage of recent research on dayparting, local media, and at work Internet usage, Travelocity has seen success at least in one area. Click throughs have been in the area of 6-7%. The campaign includes TV tie in as well.