Wall Street Journal: Travelocity Plans a Package Sale (Sub. Req.)
In the very competitive online travel segment, Travelocity is hoping to stay ahead of the pack by launching a 48-hour sale on its dynamic packages. These packages allow travelers to put together travel itineraries combining rental cars, airline tickets, hotel reservations and event tickets combining them to achieve bulk buy discounts. Travelocity is discounting these packages further with this first of its kind sale and will be digging into profit margins to ensure its success.
