Travelers today rely more on the internet than personal recommendations to gather travel information, according to a poll of 18,000 online consumers in 18 countries, eMarketer reports (via MediaBuyerPlanner).
The poll, conducted by market research company GMI, found that people aren't just searching; they're booking, as well. Britons, Australians and Americans are among the world's most satisfied online travelers. Japanese and Polish consumers are the least. One in five Russians, the most skeptical group, say online travel services are not worth it.
An age differentiation appears to be coming out of the numbers. Among Brits, for instance, 60 percent of those under 30 favored online travel booking, while their over-30 compatriots favored the internet only 37 percent of the time.
