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Travel May Be Down But Online Travel Marketing is Not

iMedia Connection: The Travel Industry Sails Online

While acknowleging the fact that travel has declined due to war, 911, and the economy, the travel industry isn't giving up. Infact, it is embracing the web as a powerful channel for sales.

Several travel sites are offering web-only fares to draw in travelers. Additionally, search engine marketing, cross selling, and rich media are also playing a role in this effort.

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