MarketingVOX: The Voice of Online Marketing | MEDIA KIT

Transaction Waits Tolerated Less, Experienced Less

Retail sites generally did fairly well over the Thanksgiving weekend, suffering through the buying spikes with an average of only five percent declines in response time, according to Internet Retailer's report on Gomez data. This comes just as Webmetrics told the publication that retailers are getting pickier about performance goals - seeking to get transactions completed in two or three seconds, rather than five to eight. One researcher said that users begin to experience impatience after about four seconds of waiting.

Related Topics

user experience
research & stats
tools & software
e-commerce

Search

sponsor
E-Mail This Story email this story «

Subscribe to MarketingVOX|News

MARKETING JOBS