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Traditional Ad Budgets Up 6.4 Percent in 2004

AdWeek: First-Half Ad Spending Up 6.4 Percent

Falling in with predictions, measured ad spending rose 6.4 percent in the first half of 2004, according to Nielsen Monitor-Plus. Leading the rise was local magazines, cable TV and national newspapers. The Internet is not among the media measured by the group.

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Traditional Ad Budgets Up 6.4 Percent in 2004

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