Business Week: Searching for Trouble?

This Business Week article highlights the huge impact that recent and upcoming trademark legal decisions might have on the search industry. Trademark laws have always had a certain fuzziness about them, and search marketing is so new that these issues remain nearly untested. That will change soon. Regardless of how the first decisions get ruled, however, chances are marketers will want to (or be forced to) re-test the decision with slightly different scenarios.