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Trada Brings Crowdsourcing Ad Platform to Facebook

Trada, which has carved out a name for itself offering crowdsourcing advertising service for search, is taking its platform to Facebook.

The company has announced Wednesday that it's created a marketplace to connect advertisers and Facebook marketing experts. "The real vision for Trada is we believe crowdsourcing can be applied to any type of performance-based marketing venue," Niel Robertson, founder and CEO, of Trada, told Vator TV.  "We also started to feel that our customers wanted to be on Facebook."

The marketplace has about 100 experts and 100 designers. In early tests, one client paid about $25,000 for a month long campaign, according to Vator TV.

Beach Boys Goes to the Crowd

Increasingly brands are seeking out the crowd for one-off campaigns.  The Beach Boys recently used the platform to crowdsource a video for its SMiLE collection. Fans were invited to concept and create music videos for two of the group’s classics, “Heroes and Villains” and “Good Vibrations”. The winning video for "Heroes and Villains", created by Robert Capria, premiered on Yahoo Music [video].  Capria, a creative director at Actuality Films, won $5,000 and a autographed Hobie Beach Boys Surf Board for his winning video.


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