Toys "R" Us said yesterday that a Chancery Court in New Jersey ruled in its favor in a lawsuit against Amazon.com, formalizing the end of a 10-year, co-branded marketing arrangement between the two retail giants, writes InternetNews. The ruling is effective within 90 days. ToysRUs.com will likely launch its own website: "We have been preparing for today's decision and expect to provide seamless online access for our customers," John Sullivan, senior vice-president of Toys "R" Us, said in a statement.

Toys "R" Us filed suit against Amazon in 2004, claiming they had an exclusive selling arrangement, signed in August 2000, but that Amazon.com was fooling around with other toy retailers - selling toys from eToys.com and The Discovery Channel, for example. After a countersuit by Amazon.com and counterclaims by both sides, the judge ruled that Toys "R" Us was entitled to, but wasn't getting, some exclusivity.

David J. Schwartz, general counsel for Toys "R" Us, said in a statement that the goal of the suit was to protect the Toys "R" Us brand, "while continuing to provide a positive shopping experience for our online customers. This ruling allows us to do that."