AdWeek: Toyota Moves Forward in Ads From Saatchi

As part of Toyota's huge new ad campaign, it launched a "Planet Kaizen" site that, according to the automaker's PR staff, gives viewers information previously available only to journalists and dealers. A quick look at the site indicated that previously dealers and journalists were the only ones allowed to view technical specs and positive press reviews. The campaign is run by Saatchi & Saatchi.