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Toyota Advergame Launches New Scion

ClickZ: Toyota Bows Web/Mobile Gaming Campaign for Scion

Whoever spams the most wins, in Toyota's new "Scion Road Trip" mobile advergame. Players accrue virtual miles by sending e-cards to friends and getting back responses. The campaign continues until the middle of August. It was put together by Scion's interactive agency Oasis Advertising, along with Sennari Games and Mobile Way.

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