The Voice of Online Marketing	\| MEDIA KIT \| NEWS TIPS
The latest practical news and developments at the intersection of search, email, social media, mobile marketing, web analytics, online advertising, ecommerce and more.

MARKETING JOBS

Home » Archives » 2004 » Jul » 09

Toyota Advergame Launches New Scion

ClickZ: Toyota Bows Web/Mobile Gaming Campaign for Scion

Whoever spams the most wins, in Toyota's new "Scion Road Trip" mobile advergame. Players accrue virtual miles by sending e-cards to friends and getting back responses. The campaign continues until the middle of August. It was put together by Scion's interactive agency Oasis Advertising, along with Sennari Games and Mobile Way.

Search

Subscribe to MarketingVOX|News

Latest interactive marketing news	Latest media planning news & facts	Latest marketing data & research
Top Global Brands Thrive Despite Economy: #1 Apple Grows 19% Adap.tv Unveils App Platform To Meld TV, Video Ad Sales WPP’s 24/7 Media and Microsoft Announce "Frictionless" Digital Ad Partnership AOL Patch Wobbles \| Brands' Social Currency \| Campaign Seeks Torturers \| Regulators Target Facebook \| Groupon Payout Lawsuit Microsoft Answers Advertisers' Questions About Windows 8	Another Indie Rock Station Goes Down: Boston?s WFNX Sold to Clear Channel DirecTV Strikes Video, Internet Agreements To Reach Rural US Viacom: Social TV Must Offer Content, Communication, Comments LA Times Kills Sunday Magazine, Will Launch Luxury Quarterly ESPN Upfront: Heavy on Digital, Authentication, New Films, Advertiser Value ABC Upfront: Heavy on Comedy and Schedule Shakeups	Convenience, Mobility Drive Shopping Via Smartphones, But Best Deal Trumps All Black Consumers Lead In Key Digital Categories Radio Shows Revenue Gains Again in Q1 2012 A ?Pivotal? 1.5% Of Shoppers Decide Fate Of New CPG Products Earned Media Through Facebook Promotions: Sharing, Entry Are Different Results Multiscreen Consumers Research and Engage Brands Digitally

Toyota Advergame Launches New Scion

Search

Related Topics

utmx_section("Section Name") Subscribe to MarketingVOX|News

Subscribe to MarketingVOX|News