Internet Retailer: Tower Records hikes conversion rates 50% with modified site search

Tower Records increased its site sales by 50 percent by improving its site search features, adopting Mercado Software's site search package. Tower examined site searches, developing a better picture of the patterns customers used and used that knowledge to improve search results. It was able to take results that proved popular in previous searches and highlight similar results. The improved sales also came with a sharply improved perception of shopping satisfaction.