The world's Top 100 global marketers, which account for more than a quarter - $93.94 billion in 2004 - of worldwide media, are getting ready to step over the $100 billion line this year, according to the 2005 Global Marketing Report (pdf), its 19th annual issue. A Top 100 marketer had to have media spending on at least three continents to qualify as "global." Procter & Gamble's share of worldwide media was $7.92 billion, up 17.6 percent, more than double the expenditures of runner-up General Motors with $3.92 billion. Number three Unilever spent $3.46 billion.