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Top Weekly Tools: MixRank and Competitors' Campaigns | Post-call Surveys | Google Link Buying

MixRank Provides Insight into Competitors' AdSense Campaigns

MixRank has a new competitive intelligence service that allows a company to see AdSense campaigns for similar - that is, competing - products including which strategies have been most successful for those companies. Users can also see the sites that are directing the most traffic to their competitors. The technology behind this offering, according to TechCrunch, is a search engine for AdSense MixRank created that crawls pages running Google ads. Since Google sorts these ads by effectiveness, MixRank indexes this data and estimates ad performance, TechCrunch says. Then, after crawling these pages, MixRank takes into account Google’s sorting of the ads by effectiveness, then uses this data to serve essential performance analytics.

Post-call Customer Survey System

VirtualLogger has released VirtualLogger AgentPrescience PCS, a new post-call customer survey system. It records a call, then delivers the post-call survey to the customer. Computer-telephony integration is required because the system controls the call-flow, Destination CRM writes. Another plus, it says: by using speaker recognition technology, the system automatically identifies which agent is on the call.

Google Notifications for Link Buying

Google has begun sending notifications for buying links, writes Barry Schwartz at Search Engine Roundtable. It follows Google's move in January to send out webmaster tools notifications for selling links. Now it appears that Google is sending out notifications for buying links. He points to threads at WebmasterWorld and two at Google Webmaster Help where site owners have received notifications that made the distinction between buying and selling links.

Briefly:

  • Windows Live has new advertising opportunities for advertisers including Commercial Email Targeting in Hotmail and viral opportunities through Personal Expressions in Windows Live Messenger. Watch this video for more information.
  • Google has updated its WebKit for BlackBerry 6.0 with a new search features.
  • BOKU’s new SDK for Android allows developers to add 1-Tap purchasing through carrier billing in over 56 countries. (via Social Times).

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