Google Updates URL Parameter Options

Google has updated its parameter handling feature in its webmaster tools. The latest upgrade allows site owners to specify how a parameter changes the content of the page, according to Search Engine Land, which blogged about the new feature.  If a parameter does change the content there are a number of options new available, described in SEL's post.

StumbleUpon's New Explore Feature

StumbleUpon has a new feature called Explore that allows users to drill down to a specific keyword. It is a good tool for marketers as well, Marketing Pilgrim writes. "The results are so much more relevant that they could actually turn into conversions." Still in beta, the feature does have some holes, Marketing Pilgrim also says. For instance, you’re given choices in a drop-down as you type in the search term. But if the term doesn’t return any results, it won’t appear as an option.

Yahoo Web Analytics Update

Version 10.1.1 of Yahoo! Web Analytics went live on all accounts this month. An incremental release of YWA, the update includes a number of new features and enhancements including improved Custom Field management and dynamic creation of Custom Metrics from numeric Custom Fields. Go here for the product bulletin, which describes the changes in detail.

Briefly:

• Ogilvy & Mather has launched a specialty video practice, a unit that has been in development for two years. The Advanced Video Practice targets measureable engagements that place viewers directly into the sales funnel.

• The Google Analytics SDK for iOS version 1.2 has been released. The new version supports Ecommerce tracking as well as the new debug and dry run modes, just like its Android counterpart.