Mobile Advertising
Google has enhanced its locations extension ad format to support multiple addresses. Aimed at companies with multiple stores or locations, the new feature directs a customer to the one closest to him or her. Based on a user's search and location signals, AdWords can display a clickable banner with the option to show all locations for a particular business in Google Maps for Mobile. When the "Show all" banner is clicked, the map displays just the locations of the business with an icon. It is available on Google Maps for Mobile versions 4.4 and above on Android devices.
Online Ad Auctions
AdShuffle has launched AdShuffle Exchange, a real-time auction bidding ad platform for such publisher ad inventory as Google AdX, AdMeld, Microsoft AdECN, Pubmatic and OpenX.
Search
The University of California, Irvine Extension, the continuing education arm of UC Irvine, has a new Search Engine Optimization (SEO) Specialized Studies Program. An information session webinar will be hosted by course instructor, Dr. Ash Pahwa on Sept. 9 from 11:30 a.m. to 12:30 p.m. PDT.
Search Engine Strategies Yield Software has introduced a free version of its flagship marketing system called Yield Web Marketing Suite Lite.
