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Top Toolkit News: Social media analytics tool review | Adwords news | Marketing services group buying for small businesses

Adwords

Google AdWords is now available to Google Apps users with their Apps accounts, among many other Google services that have also been just made available to Google Apps users.

Google AdWords is hosting a webinar on Wednesday December 1st, 10am-11am EDT/ 7am-8am PDT that will look at best practices in media planning and break down the planning process into 5 simple stages. It will also give an overview of a number of Google tools to achieve high ROI, relevance and reach for Google Display Network campaigns. Go here to sign up.

Social Media Analytics Review

With Twitter throwing its hat in the social media analytics ring, now is a good time to look at alternatives to this growing space. Luna Metrics provides a good overview. Briefly, options include socialmention, a real-time social media search and analysis tool that offers feedback about mentions on Twitter, Facebook, FriendFeed, YouTube, Digg and Google and such paid options as Radian6 and Raven Internet Marketing Tools that provide in-depth third party analysis of a brand’s position in the social media landscape.

BrightEdge Enhances Integration with Google Analytics

BrightEdge, a engine optimization platform has upgraded its integration with Google Analytics, a product called BrightEdge Connect. Enhancements include dashboards and reports that combine business metrics such as visits and goals from Google Analytics with traditional SEO metrics such as rankings, backlinks, and coverage.

GroupPrice Launches Group Buying for Small Businesses

GroupPrice has launched a service for small businesses to band together to buy goods and services at significant discounts. Examples include website design, copywriting and ecommerce services, email marketing, search engine optimization, online advertising, mobile apps, online backup and security services.

Briefly:

4 steps to creating a customized URL shortener.

The Woo Tumblog plugin.

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