Analytics
ClearSaleing and Mindset Media are partnering to offer a service in which advertisers can identify the personality traits of their online consumers and determine which of these traits drive profit as well as identify efficient multi-channel advertising sources.
HCD Research is launching a new service aimed at pharmaceutical marketers that analyzes consumers' and physicians' sentiment and emotions associated with their particular brand and competitor brands. Called NetClassRX, the service helps medical marketers sift through digital conversations about their brands and competitor brands via proprietary algorithms.
SEO
Compendium CEO Chris Baggott will present a webinar on the top 5 mistakes marketers make in social and search acquisition, with advice on overcoming those mistakes. The August 19 webinar takes place from 2:00 to 3:00 EDT and is limited to 250 attendees. Register here.
Video Ad Technology
Qoof has introduced its Qoofin-video advertising app platform. It allows advertisers to insert custom apps into videos that can be distributed across third-party players and multi-screen advertising platforms including on websites, affiliate networks, ad networks, social media outlets and social gaming locations. It also offers reporting capabilities.
E-Mail Marketing
ExactTarget is offering a free design toolkit for e-mail marketing and interactive marketing campaigns. It has a downloadable library of design resources in social media, mobile and the Web.
Google
AdWords has added new features to its My Client Center interface. These include search across accounts, labels, and simplified dashboard buttons. The new search functionality lets users search across all of the accounts linked to the MCC. Results will include accounts, campaigns, ad groups, ads, keywords, and placements that match your search term.
Google has also launched Enhanced CPC, a new automated bidding feature to help improve ROI on Max CPC campaigns. Each time an ad is eligible to appear, Enhanced CPC will automatically adjust the user's Max CPC bid based on the likelihood that the ad will convert. It does this based on the campaign's historical conversion tracking data.
