Overview Reports in Google Analytics

Overview reports in the new Google Analytics was reviewed this week by the site as part of its ongoing series of posts highlighting various elements in the new application. Each overview report consists of three sections. There's a timeline graph, some aggregate metrics, and a set of reports. In the new version, Google tweaked the graphs, giving users more flexibility to make adjustments. Similar tweaks were done to reports and analytics intelligence.

American Express OPEN Launches AdManager

American Express OPEN has launched AdManager, a tool that lets small businesses create, target and measure the results of their online advertising campaigns. It is powered by AdReady.

Adform Offers Tool that Lets Advertisers Track Pre-purchase Actions

Path-to-Conversion, a new tool offered by Adform, lets advertisers see all the actions a user performs before he or she makes an online purchase, including whether they click on a couple of banner ads, search for the product name by Googling it a few times or compare prices.

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Microsoft is partnering with EyeWonder and Phluant.