Mobile Marketing

Google has launched Mobile ValueTrack for advertisers to track clicks on mobile devices.  Mobile ValueTrack works the same way it does for search and content, writes Miles Johnson in an Adwords post: by automatically adding a tag to the website URL. To use this feature, add the Mobile ValueTrack parameter: {ifmobile:NewTagName} to the "Destination URL" field when a text is created, he explains.

Online Marketing

Adobe has added new features to its Adobe Online Marketing Suite, powered by Omniture. These include advanced bid strategies for Facebook ads, image ad support for the Google Content Network, real-time personalization of content for native Blackberry and Android mobile apps, as well as reporting and dashboard enhancements. Adobe also announced updates to Adobe Test&Target, giving marketers more tools to personalize online content to specific audience segments.

Online Video

PopScreen has developed a video prediction engine service, which measures how likely an online video is to go viral. The engine collects hundreds of thousands of unique data points that processed through a proprietary algorithm to predict the viral lift of a video.

E-Mail Marketing

Comm100, a provider of open source and free hosted customer service software, has upgraded Comm100 Newsletter to improve email deliverability.