Medialets Launches Rich Media Dashboard

Medialets has launched Medialets Muse, a dashboard for rich media advertising. It includes tools to create rich media ads in 15 minutes as well as a collaborative workspace for more complex ads.

Return Path Updates Deliverability Monitoring

Return Path has updated its Deliverability Monitoring Suite. Enhancements include visibility into which filtering criteria is keeping marketers out of the inbox, where and when customers view emails, and the impact of mobile on campaigns. It also has enhanced Reputation Monitor with visibility into how sender reputation is being calculated and how to fix it.

Online Google AdWords Certification

University of San Francisco and Google are offering an online version of the Google AdWords Certification Preparatory Course. The first section, Google Advertising Fundamentals, is complimentary and available here.

Access to the other three sections of the exam prep course is available to students in the USF online Internet Marketing certificate programs.

Instant Previews for Ads

Google is introducing Instant Preview functionality for ads. The icon will appear next to ads on Google.com allowing users to preview the ad’s landing page.