E-Mail Marketing
Lyris has released a real-time conversion and revenue tracking tool as part of its HQ application that allows marketers to view how visitors respond to e-mail and site content while tracking campaign results in real-time. The tool provides data on a campaign's visitors, click-throughs, conversions and revenues generated by specific e-mail.
Market Research
Martini Media is launching its Martini Affluent Study with partners Crowd Science, Morpheus Media, and the Luxury Institute. The study is expected to generate audience profile data about the 45 million unique affluent consumers across a publisher network of 1,100 sites in lifestyle & business. Martini Media will publish the findings in Q3 of 2010.
Social Media
Lodging Interactive, a provider of Internet and social media marketing services to the hospitality industry, is offering a free social media marketing audit service to hotels through its subsidiary, CoMMingle.
Online Marketing
The American Marketing Association is moderating a webinar on online marketing techniques. Panelists include Pawan Deshpande, CEO of marketing technology company HiveFire, and Chris Brogan, president of New Marketing Labs. It will be held Wed, Jul 21, 2010 at 1 PM ET. Register here.
Search Marketing
Google has launched Google Buzz firehose - its top developer feature request since the introduction of the search engine giant's Google Buzz API. With the firehose, all public activities are available as they are published via PubSubHubbub. These now include:
- Comments by the user - a feed consisting of the activities the user has commented on.
- Likes by the user - activities the user has 'liked'.
- Shared counts - the number of times a specified URL has been shared across Google Buzz.
Siteworx is hosting a live Web event titled Fundamentals of "Organic Search Engine Optimization - Take Two" on Thursday, July 22 at 1 p.m. ET.
On Thursday, August 5 at 1 PM ET, Search Marketing Now will present a webinar entitled, "Demonstrating the Value of SEO Within a Large Organization: What to Measure, How to Report, " featuring search marketing expert Bill Hunt. The webcast is sponsored by Searchmetrics. Registration is open at Search Marketing Now.
