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Top Toolkit News: In-page analytics

Google

Google has released a new feature into beta called In-Page Analytics. It allows users to see their Google Analytics data superimposed on the website. It is still in beta, with much work still to be done, Google cautions. There is also a demo video that walks through the feature and how it might be used. It can be found in the Content section in the Google Analytics account, and it replaces Site Overlay.

The "Links to your site" feature in Google's Webmaster Tools is now updated to show which domains link the most to your site, in addition to other improvements. On the overview page there are three main sections: the domains linking most to the site, the pages on the site with the most links, and a sampling of the anchor text external sites are using when they link to the site.

Online Publishing

Brand Affinity Technologies newest product, netBAT, transforms online editorial about celebrities into interactive multimedia apps without making users leave the site they are visiting. The New York Daily News, North Jersey Media Group and Rotowire.com have all implemented the tool already.

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