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Top Toolkit News: Google Apps new UI | Matt Cutts on lifting search penalities | Return Path's Domain Assurance | Klout for Chrome |

Google Apps Releases New UI for Admin

Google has released the Google Apps Shell Interface (GASI), a graphical user interface for administrators working with Google Apps APIs. The tool is useful because there are a number of features that are only exposed to the administrator through the APIs. Also it allows the administrator to automate a task instead of repeating it for thousands of users. Essentially, GASI allows Google Apps administrators to make certain API calls through a graphical user interface without having to write a program. One can also execute commands dynamically generated with variables from a CSV file, for batch execution.

Matt Cutts on How to Lift Google's Search Penalties

Google's Matt Cutts discusses in video [watch it here] the differences between manual and algorithmic search penalties and how they can be lifted. It is a timely subject for Google right now.

Return Path Offers Anti-phishing service Called Domain Assurance

Return Path is introducing its anti-phishing service for email marketers called Domain Assurance. It blocks fraudulent emails before they reach the consumer’s inbox by auditing email senders domains to make sure they are properly authenticated. One of its features, the Domain Assurance Dashboard, lets senders review authentication results.

Klout for Chrome Displays Influence Scores in Twitter Stream

Klout has released an extension for Google Chrome, Klout for Chrome, which places a Klout influence score next to your Twitter followers. Read here about how Virgin America used Klout in a recent campaign.


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  • LinkedIn rolls out new video series for small businesses.
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