Compete Offers Pre-configured Traffic Insight Reports
Compete PRO Advanced has organized a number of pre-configured Traffic Insights that identify sources of traffic growth and decline by performance and domain categorization from within its Referral Analytics tool. These include, according to its blog:
1. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month.
2. Top Declining Sites – A list of the top declining domains, or domains with the largest percent decline in referrals month over month.
3. Long Tail Referrers – All top referrers that make up the bottom 60% of Monthly Referral Share.
4. Social Referrers – All top referrers categorized under Social Networking, examples of domains include facebook.com or twitter.com.
5. Portal/Search Referrers – All top referrers categorized under Portal/Search domains.
6. Referral Metrics List –The top 10 sites under the selected filter with their corresponding Referrals Metrics and the percentage increase or decrease for the prior month.
7. See All (Portals/Search) Referrers– This link updates depending on what Referral Insight is being filtered. It will take you to the Traffic Details tab to show you all the results for this report.
8. Go to Traffic Detail – This link navigates to the traffic details tab and groups the referrals by Grouped Referring Sites.
Automated Feed Links in WordPress 3
One of the enhancements in WordPress 3, writes Douglas Karr at Marketing Tech blog, was the addition of theme support for the automated feed links in the header. What this accomplishes, he says, is the placement of a dynamically generated RSS link in a header that is automatically detected by external feed applications or other platforms that consume the feed(s). "This is a really great feature for your audience." Go here to read how it can be done (essentially you remove the RSS/feed link from the header.php file and add code to the functions.php file in the theme.)
Google Adds Performance Metrics for Location Extensions with Directions - And Charges for It Too
Google has added performance metrics for AdWords location extensions with directions. Many advertisers use location extensions to automatically show the business address and other information in ads on Google. These ads also show directions to the business location, along with the address and phone number. By clicking on the directions, potential customers can map the quickest route from their location to the business. Google observed that location extensions with directions are beneficial to users and lead to more interactions with ads, prompting it to launch in January a report in AdWords to help measure these interactions. Now it is adding performance metrics for directions alongside those for clicks and phone calls. It will also begin to charge for clicks on directions in the same manner as clicks on the ad’s headline or phone number.
Briefly:
Strategic social media marketing webinar. Thursday, June 9, 2011 1:00 to 2:00 p.m. EDT. MarketingSherpa and Facebook presenters include Todd Lebo, Daniel Burstein, Zuzia Soldenhoff-Thorpe and Tamara Rosenbaum. Register here.
