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MARKETING JOBS

Top Tech News: Google expands product ads | iAd boosts Apple's rivals | 53% of mobile search is local | Amazon's PR disaster

Online Ad Market:

  • Google expands product ads in search.

Mobile Marketing:

Mobile Search:

  • Microsoft says 53% of mobile searches have local intent.

Mobile Computing:

  • iPad may miss sales estimates as consumes trim spending.
  • Social books hope to make e-reading communal.

Business Strategies:

  • Yahoo explores job cuts in its consumer group.
  • Yahoo to extend blog network on Monday.

Agency News:

  • Accordant Media aims at big agency rivals.

Pearls of Wisdom:

  • 5 things to learn from Amazon's PR disaster.
  • Serfing the web - a small spat highlights the key question of who owns your identity.

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