What Sells

Publishing:

• Publishers and media ad watchers will be interested to see how the internal-to-BBDO agency swap pans out, and how much The Economist believes it needs to advertise.
• The New York Times engages again in its sport of snarkily reporting on the business of its competitors.
• Digiday presents an end-of-year review of publishing trends that doesn't suck, having garnered comments from people who are actually decision-makers in the industry.
• The Washington Post got the scoop that the Washington Post is likely to build a paywall for its online content. If they stick Carolyn Hax's column behind the wall, it just might work.

Traditional Media:

• Former Apple big cheese Jean-Louis Gassee thinks rumors about Apple jumping into (and potentially changing) the TV market are very unlikely.

Privacy:

• A new Accenture study shows that users are mildly concerned about tracking, and perceive that they mildly benefit from being tracked.

Social:

• Reebok, like many brands, is facing increased complexity in tactically handling social media. As in the the introduction of brands to the web, an initial profusion of different sites eventually leads to strategizing about how to integrate messages.

Mobile:

• One explanation for the "engagement paradox" between Android and iOS mobile media (wherein Apple devices see many times the usage as Android devises) could be that iOS devices appeal to the upper class market more apt to web surf, rather than the hoi polloi of the Android crowd.