Publishers and media ad watchers will be interested to see how the internal-to-BBDO agency swap pans out, and how much The Economist believes it needs to advertise.
- The New York Times engages again in its sport of snarkily reporting on the business of its competitors.
Digiday presents an end-of-year review of publishing trends that doesn't suck, having garnered comments from people who are actually decision-makers in the industry.
The Washington Post got the scoop that the Washington Post is likely to build a paywall for its online content. If they stick Carolyn Hax's column behind the wall, it just might work.
- Reebok, like many brands, is facing increased complexity in tactically handling social media. As in the the introduction of brands to the web, an initial profusion of different sites eventually leads to strategizing about how to integrate messages.