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Top News: Rapleaf tracks users by name | Viewers don't mind ads in online video | Project Devil | Android Apps

Online Ad Technology:

  • CW Says study dispels myth that viewers don't like ads in online videos.
  • AOL plans to roll out Project Devil ads to non-AOL sites.

Privacy:

  • Rapleaf profiles online users by name.

Mobile Marketing:

Publishing:

  • Against odds, web site finds niche.

Mobile Computing:

  • Pitching movies or filming shows, Hollywood is hooked on iPads.
  • HP, RIM tablets duel for enterprise customers.
  • Amazon says 14-day lending feature for Kindle coming later this year.
  • New Mac minus flash: the Apple-Adobe feud continues.

Gaming/Entertainment:

  • With Kinect, Microsoft aims for a game changer.
  • Blurring the lines between apps and books.

Pearls of Wisdom:

  • Why more brands are dangling incentives on Facebook.

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