The Other PPC

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• Google's bid per call is dead. Long live flat-priced $1 calls.

Biz Buzz:

• Marketers report seeing a, silver lining for 2013 industry prospects.

• Kantar Media, a WPP property, snatched up advertising research firm AdGooroo.

• Not to be outdone, Publicis, ate Rokkan Media advertising research firm AdGooroo.

Worst Practices:

• Marketers love schadenfreude. Admit it. Digiday sates your hunger for finding the humor and justice in the terrible mistakes of other marketers.

Mobile:

• Talk of everyone throwing out their PCs in exchange for a tablet appears to be premature, and for appears to be premature, according to some good reasons.

• The cottage industry of turning out research comparing Andriodians versus iOSians continues to churn, this time showing Adroidaphiles have higher conversion rates than their fanboy counterparts.

Media:

• Hulu is still confused.

• TubeMogul, on the other hand, a firm that doesn't bother with such old-school practices as producing content, raised $20 million to further develop the ad system that it employs to sell other people's content in the great trend to move media sales to real-time bidding (RTB).

• The IAB wrings its hands on the engagement issue, although it represents the industry that remains unchallenged among media in the engagement and engagement measurement categories. The effort is designed to bring some sense to the many different measures that may themselves cause confusion.