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Top News: MS Backs Nook | The Anti-Groupon | WPP Lifts Forecast | Social Cola Wars | Hulu Less Free

Ad Technology:

  • Meet the anti-Groupon


Campaigns of Note:

  • Olympic marketing push for football tickets


  • Hispanics to Spend $500 Million on Mobile Apps in 2012


  • Microsoft invests $300M in new B&N subsidiary; deal includes bundling of Nook bookstore, Windows 8

How To:

  • Content Marketing: How HP Generates Articles for its E-newsletters

Mobile Computing:

  • Mobile Video Ads Start to Catch

Pearls of Wisdom:

  • Jack Griffin at ABM Annual Meeting: Not Enough Advertising to Support All of Us
  • What Companies Can Learn From Their Customers
  • The Problem With the Digital Upfront

Social Media:

  • Social media is latest front of cola wars

Streaming Media:


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