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Google Hijinks | Privacy Chicken Littles | SEC Channels Mom


Pretty Arrows

Targeting:

  • Industry doyenne Rebecca Lieb lays waste to the silliness of the most recent New York Times's privacy scare mongering, while also skewering the conceit of the online targeting industry that these frightening technologies are even working correctly. The gist: online targeting isn't too much of a threat while it still pretty much stinks. [Ed. note: In fairness to the robots, Rebecca's likely to have very odd surfing behavior.]

Mobile:

Search:

  • Google search spokesperson Matt Cutts got hacked. Must still be trying to reach faceless web services company to address issue, and probably getting robo customer service responses. Perhaps he can read the firm's helpful blog posts on the issue.
  • Matt Goodman wrote a short guide to good search ad copywriting.
  • In an effort to boost clicks, Google will soon be adding graphic arrow elements to text ads appearing on Adwords sites. The graphics, pictured at left, look as though they were designed, well, let's just say by someone who's probably a really good Ruby programer. PPC Hero points out that while this will certainly boost clicks (and Google revenue), it may reduce campaign efficiencies for advertisers.

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